My parents and I have been shopping at JCPenney for years. A while back, I thought of JCP as somewhat trashy and dirty, and where older people shopped. But over the past few years, I have seen some major progression. They began to sell brands created by popular designers for less, such as I ❤ Ronson by Charlotte Ronson and Nicole by Nicole Miller. They also opened up stores within the store, like MNG by Mango and even Sephora!
Not only has JCPenney started carrying nicer brands, they have also been making better quality clothing themselves. They recently debuted their new jcp brand, which I have to say, reminds me SO much of J.Crew. They use a lot of bright colors, and the style is totally preppy, which I absolutely adore!
Here are the looks that they show on the website! I love each of them and would wear all of them! If only I could afford to buy everything!! ;)